The Digiday Podcast How to sell an influencer agency: Lessons from Digital Voices founder Jennifer Quigley-Jones
Mar 24, 2026
Jennifer Quigley-Jones, founder and CEO of Digital Voices who sold her influencer agency to PMG, shares her journey from scaling creator-driven services to preparing for acquisition. She discusses why influencer agencies are hot M&A targets, hiring finance and legal help early, organizing contracts and data rooms, and navigating team communication and culture during a sale.
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Underfunding Shapes How Female Founders Build Businesses
- Insight: Female founders often build profitable, capital-efficient businesses because they receive little VC funding.
- Jennifer notes less than 2% of VC goes to all-female teams, forcing many to be profitable from day one.
Market Loudly Not Just Quietly
- Do market your company loudly and consistently instead of assuming great work alone will scale your business.
- Jennifer Quigley Jones grew clients and inbound leads by posting 100 times in 100 business days and running client dinners and thought-leadership initiatives.
How Transparency Backfired Then Fixed Morale
- Anecdote: During a cash crunch Digital Voices cut three people from 50, then started weekly transparency on breakeven until it caused stress.
- They shifted to monthly financial updates after weekly reports raised team anxiety.