The Koerner Office - Business Ideas and Deep Dives with Chris Koerner The Obvious $1M/Yr Subscription Business No One Talks About⏐Ep. #260
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Dec 26, 2025 Korey McDavid, founder of Juiced Fuel—a thriving mobile fuel delivery service—shares insights from his entrepreneurial journey. He reveals how he identified a market gap for on-demand gas during the pandemic and scaled his business while balancing another job. Korey discusses the importance of repeat customers, pricing strategies, and pivoting toward higher-margin fleets and marine clients. He also shares his plans for regional expansion and innovative future services, encouraging fellow entrepreneurs to dive in and seize opportunities.
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Bootstrap With A Small Capital Raise
- Raise a small friends-and-family round to buy a skid and a used truck rather than over-investing up front.
- Korey started with about $100k total and became revenue-generating quickly.
Pre-Launch Ads Validate Demand
- Early Facebook ads and a landing page revealed real demand and produced signups before product launch.
- Pre-launch interest gave Korey confidence to invest and model future revenue.
Convert Interest Into Habitual Use
- Customers often like the idea but won't sign up until they truly need gas, so habit change matters.
- Korey focused on getting customers to request fuel before they're on empty to form recurring behavior.