The Problem With...

The Problem With Being Your Business: James Haskell

16 snips
Apr 7, 2026
James Haskell, former England rugby international turned DJ, author and entrepreneur. He talks about life after sport and the chaos of building businesses like Black Eye Gin. He reflects on reinventing performance through music, the toll of injuries and recovery, starting TRT and peptides, and navigating fatherhood while future-proofing a personal brand.
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ANECDOTE

Learning To Sit In Small Victories

  • After years of relentless striving he learned to sit in small wins rather than constantly chase the next metric.
  • The first time his track hit Radio 1 he celebrated with a bottle and consciously savoured the moment.
INSIGHT

Music Industry Is A Wild West Compared To Sport

  • The music industry lacks the structure and accountability of sport, making it chaotic for ex-athletes to enter.
  • Haskell contrasts sport's metrics and selection with labels who 'don't reply to emails' and inconsistent deals.
ANECDOTE

What Festivals Taught Him About Harm Reduction

  • Haskell witnessed festival drug harms and supports harm-reduction approaches like Amsterdam club testing and warnings.
  • He describes seeing dangerous pills, using pill-report resources, and the value of education over blanket 'drugs are bad' messages.
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