Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner

About Judy Sparks

Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since 1993, specializing in the AEC industry. Judy is a true expert in AEC marketing and has a proven record of success across her 25 years in the field.

About Katie Cash

Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

About Stephen Woessner

Stephen is the CEO of Predictive ROI, a digital marketing firm that helps clients with $1-30 million in annual revenue boost their marketing reach and break into digital marketing media with maximum impact and return on investment. Stephen is also the host of Onward Nation, a top-rated and long-running podcast dedicated to helping today’s leading business owners Think, Act & Achieve through smart strategies, accountability, and interviews with other top business professionals across countless industries and specialties.

What You Will Learn:

• Katie and Judy discuss what you will learn over the course of the AEC Marketing for Principles podcast, including relevant, timely, and actionable tips and information you can employ in your firm.
• Special guest Stephen Woessner discusses how he initially got involved in podcasting, and how podcasting is a powerful, relevant marketing platform for businesses and business leaders of all kinds.
• Learn why podcasting is a steady growth medium and why now is a great time to get started with your own podcast to attract an audience and expand your reach. Judy explains why podcasting can be an incredible marketing tool that adds value for your clients by addressing common pain points.
• Stephen discusses the depth of experience his team at Predictive ROI has gained, having produced more than five thousand podcast episodes over the years. Stephen shares a case study of working with an AEC firm and discusses how podcasting has benefitted them.
• Judy outlines the marketing benefits a firm can gain from podcasting, social media outreach, blog articles, and other forms of client engagement. She shares the importance of commitment and building an audience over time.
• Stephen explains how firms can measure the KPIs and growth metrics of their podcast, including the numbers for monthly downloads, countries the podcast has spread to globally, monthly listener opt-ins, and overall revenue gains.