The Marketing Misfits AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie
Sep 2, 2025
In this engaging discussion, Amara Omoregie, a growth operator with expertise in AI automation and CRM, explores the urgent need for brands to adapt or risk being left behind. She reveals how to train AI and your team for success and explains why schema markup is the oft-overlooked SEO secret weapon. Amara emphasizes the difference between growth and scale while sharing valuable insights on optimizing CRM usage. Her 30-page AI manifesto offers strategies to help teams future-proof their marketing efforts in an evolving landscape.
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Choose Your CRM Like Your Data Home
- Treat your CRM as the place where your customer data lives and choose carefully.
- Use a customer data platform like HubSpot to enable real-time segmentation and ad optimization.
Map The Customer Journey First
- Before picking a CRM, map your customer journey and communication rules.
- Document segments, tracking, and expected automations to avoid messy implementations.
Turn Clicks Into Persona Data
- Use link clicks to build persona flags and custom fields in your CRM.
- Charge advertisers premium for curated segments that you can prove with tracked behavior.
