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Revolutionizing Car Sales
- Car sales are being revolutionized by AI and VR technologies, offering at-home shopping experiences.
- Fiat and Kia are leading the way with metaverse dealerships, integrating virtual showrooms and AI-powered customer service.
Fiat's Metaverse Store
- Fiat's metaverse store, unveiled at CES, uses Microsoft Teams for virtual interaction with a 'Fiat Genius'.
- This AI-powered customer service bot answers questions and facilitates the car buying process.
Fiat's Customer Service Approach
- Fiat's metaverse store offers a combined approach to customer service.
- Prerecorded videos answer common questions, human representatives handle complex inquiries, and Chat GPT assists both.