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Last week, Forbes Magazine’s Tom Ward tell us How to cut through the noise and build an influence that is worth a brands investment. This week, strategist and project manager Dee Reller guides us through mapping out a successful holiday sales strategy!

What we cover:

3 THINGS YOU MUST DO TO GET A STRATEGY IN PLACE

Vision – what it means and how do you implement it

Understanding the “WHY”

How to put a plan in place

Audience – mapping out the who and the results your audience gets from your services

Understanding strategy layouts and how to structure the goals

Mock Holiday Strategy – Step By Step Guide to Nailing a Holiday Strategy as a Blogger

How to reverse engineer the strategy and taking action

How to use affiliate links during the holiday season

How to map out your assets

Pre-launch – when to start planning

Researching trends, keywords and seasonal angles

Creating a promotional calendar

Batching content prior to launch

How to tracking audience response

Newsletter Strategy – how to leverage it for the holiday season

4-6 week schedule for batching content during the holidays

Post Holiday – how to gear up the new year for success

For show notes and additional information head over to www.theinfluencerpodcast.com

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PHOTO 169: Snapshot: How to use coloured gels in photos