Send me a text (I will personally respond)

Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?

In this conversation, we discuss:

👉 The journey of a technical founder learning sales through trial and error.

👉 How he learned the sales fundamentals and grew his company.

👉 How creating content and expressing viewpoints can attract the right customers.

About our guest:

Vincent Berk is a seasoned cybersecurity expert with a PhD in AI and a background in machine learning. He founded Flowtraq, served as CTO & CSA at Riverbed, and is currently part of the leadership team at Quantum Xchange. Vince brings deep insight from his extensive career, blending technical expertise with practical sales experience.

Summary:

Join us as Vince Berk shares his invaluable experience and advice on selling cybersecurity products as a technical founder. Learn the importance of balancing technical discussions with demonstrating business outcomes, the role of vertical markets, and when to bring on sales professionals. This episode is packed with actionable insights, so don't miss out—tune in now to accelerate your sales and revenue growth!

Connect with Vincent Berk:

LinkedIn: Vincent Berk

Quantum Exchange: Company Website 

Fast ramp to revenue for your new sales hires

A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.