
The CPG Guys 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Dec 6, 2025
Join industry experts Anna Mayo, VP of Beauty at NielsenIQ, and Andrea Binder, VP of Pet Insights, as they explore captivating trends and predictions. Anna discusses the shift to digital-first beauty, the rise of indie brands, and the fusion of AI with beauty wellness. Andrea highlights the growing online pet market, fresh food adoption, and innovative subscription models. Together, they reveal how consumer behavior is set to evolve, emphasizing price sensitivity and ingredient transparency in both beauty and pet care sectors.
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Beauty Went Digital-First
- Beauty turned digital-first with more than half of sales shifting online.
- Amazon and TikTok Shop drove habitual purchasing and discovery respectively.
Indie And Wellness-Driven Beauty Growth
- Indie brands and wellness-infused beauty grew as consumers seek novelty and self-care.
- Skincare simplified while K-beauty scaled rapidly in the US.
Leverage AI For Personalized Beauty Choice
- Embrace AI to simplify discovery and personalize routines for consumers.
- Integrate conversational search and recommendation into commerce platforms.


