Destination Morocco Podcast

Where to Find a Genuine Moroccan Rug and a Positive, Ethical Shopping Experience

Nov 21, 2023
A visit to a women-run carpet cooperative south of Aït Benhaddou where weavers control pricing and keep most of the sale. A relaxed, pressure-free shopping approach with tea, education, and options to order later. Conversations about regional rug styles, symbolism, knot quality, and efforts to preserve weaving traditions while empowering local women.
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INSIGHT

Co-op Gives Women Price Control And Big Profit Share

  • The Akhnif Glaoui co-op empowers women to control pricing and profit share for their rugs.
  • Each weaver keeps 80% of a sale while the co-op takes a 20% commission, improving financial independence for widows and families.
ANECDOTE

Sarah Returned Home From Teaching To Lead The Co-op

  • Sarah left teaching to return home and work with the cooperative, describing it as a fulfilling opportunity.
  • She explains previously men spoke for the women, and now women like her represent and tell their own stories to visitors.
INSIGHT

Rug Styles Reflect Geography Purpose And Symbolism

  • Rug styles reflect local geography and purpose, influencing color, thickness, and motifs.
  • Examples: Tesnacht mountain styles use diamonds for protection; Bni Warain rugs are thick, black-and-white and built for warmth.
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