It’s Not the Luck of the Irish: Primark Does Retail Right with Kevin Tulip (E)

In this special encore bonus episode, we update and revisit the story of Primark, the Dublin-based retail giant with 450 stores across 17 countries.

We initially spoke to Primark's US President, Kevin Tulip, in the spring of 2023, and we discussed the brand's steady push into the American market and its ambitious plans for the future.

Primark ended 2024 with 29 stores in 12 states, including its first two locations in Texas, and has set its sights on reaching 60 stores in the US by 2026—highlighted by the upcoming opening of a flagship location in Herald Square, right next to the NYC Macy's flagship store.  

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets:  Your code is "REMARKABLE" .  See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.