Blame it on Marketing ™ Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza Marketing
11 snips
Feb 29, 2024 Ashley McGovern, Head of Content Strategy at Real Inc. and co-host of the 2 Pizza Marketing podcast, dives into the nuances of small marketing teams. She discusses the vital balance of workload and priorities while emphasizing authentic communication and transparency between leadership and marketing. Tips on effective time management, creating supportive systems, and the power of saying no are shared. Ashley also highlights the advantages of structured creative processes to nurture collaboration and focus in achieving business goals.
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The Power of No
- Learn to say no to requests that don't align with goals.
- A "no" button can help establish boundaries and prioritize tasks.
Parking Lot Idea
- Emma and Ruta recall a colleague's polite way of saying no by suggesting to "come back to it."
- This approach acknowledges the idea's value while setting it aside.
Aligning with Company Goals
- Manage relationships by connecting requests back to company goals.
- Explain why something doesn't fit current priorities, and suggest revisiting it later.