The Healthtech Podcast #418 Sonia Szamocki, CEO at 32Co: What if every GP had a specialist on speed dial?
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Oct 9, 2025 Dr. Sonia Schamotsky, former A&E doctor and the innovative CEO of 32Co, shares her unique path in healthcare. She dives into the challenges of clinician adoption of new treatments and highlights the importance of trust and information flow in the healthcare system. Sonia discusses her platform that connects generalists to specialists, starting with dentistry and expanding into sleep health. She emphasizes that while AI is valuable, the human connection remains irreplaceable in delivering quality care.
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Human Trust Amplifies Information Flow
- Human-to-human trust improves information flow and care decisions beyond what AI alone provides.
- Patients and clinicians value visible human judgement when stakes and uncertainty are high.
Encourage Questions With A Real Specialist Safety Net
- Create safe, blame-free channels where clinicians can ask any question to specialists.
- Use human specialist feedback (not just AI) as a visible safety net to build clinician trust and adoption.
Specialist Veto Built Trust, Not Friction
- 32Co built a mechanism for specialists to veto cases, and it increased trust rather than harming adoption.
- Specialists saying 'I wouldn't treat this' reassured dentists and protected patient outcomes.