In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on new launches, distribution strategy and operations, as well as the content strategy and insights on LADbible Group's social platforms.
He takes us through everything from how they go about making discerning use of platforms to find new audiences, how its use of TikTok allows it to reach two-thirds of adults in the UK, and what trends the group is keeping an eye on over the next 12 months.
How publishers have approached social media platforms over the past year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
The Publisher Podcast by Media Voices