How to be unignorable (without playing the algorithm) | #62

Katelyn Bourgoin went from a bankrupt agency owner to the "Ownable idea expert" of LinkedIn.

She’s spent 15 years in the trenches of entrepreneurship: building a two-sided marketplace, launching the famous Why We Buy newsletter, and now helping founders become Unignorable.

In this episode, Katelyn breaks down:

🔹 The Expert’s Paradox: Why the smartest people are often the worst at marketing themselves 

🔹 Founder-Down vs. Product-Up: Why your strategy should start with your beliefs, not your features 

🔹 6 Types of Ownable Ideas: From "Coined Problems" to "X vs. Y" frameworks (and how to pick yours) 

🔹 The 52-Page AI Co-Writer: How she uses Claude to scale her voice without losing her soul

If you feel like a "commodity" in a crowded market, this is your rebrand roadmap.

Connect with Katelyn: https://www.linkedin.com/in/katebour/

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