How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy

How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.

You can apply for the incubator here: Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/

You can find more information on the opportunity here: https://www.notion.so/soarwithus/Are-you-ready-to-launch-your-career-in-performance-marketing-2e611884e3c980589a44cb0d73c6bfb8

In this episode, Olly and Loukas break down how Soar/Hambi are solving the problem from the inside out… by launching the UK’s first Creative Strategist Incubator.

Whether you're hiring for this role or trying to be the hire, this episode covers:

— Why great creative strategists are so hard to find (and even harder to train)
— The exact soft skills to screen for if you're hiring
— How we built a system to turn generalists into high-performance strategists fast
— What Meta told us about upcoming creative similarity changes and why they're backing this programme
— Who this is for, how to apply, and what’s actually included

Applications for the first 5-person cohort are now open.This is not a junior marketing role.

This is the MBA for creative strategy. 

Apply here: https://apply.workable.com/soar-with-us/j/F587A37B6F/

Chris’s newsletter (featured in the episode): https://copychris.substack.com/

Timestamps: 
00:00 Intro
01:16 The shortage of great creative strategists
03:50 What makes a great CS: baseline traits + transferable skills
07:53 Incubator announcement
12:01 9–12 month pathway to Creative Strategist role
14:51 Why CS is hard to train
15:56 Training method + modules
21:48 Scriptwriting focus: train hardest first
27:58 Gold Standard scorecard
34:18 Why people leave companies: managers, progression, culture
45:24 What’s next: course content + apply link
From the team behind Soar With Us and Hambi Media: www.soarwithus.co

Follow Loukas on socials: 
LinkedIn: https://shorturl.at/TRI8B 
Twitter: https://x.com/LoukasHambi

Follow Olly on socials: 
LinkedIn: https://shorturl.at/kPrqO 
Twitter: https://x.com/oliverwhudson
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