118: Dan Gregory - How To Get Out of Your Own Way

Being a small business owner is double the work. We have to develop as an individual and business while gaining a clear understanding of what our customers value. Joined by a behavioral researcher and strategist Dan Gregory, we dig into how to get out of our way to gain an understanding of how to inspire people to go from a prospect to customer.

Dan is an author, educator and social commentator. He is the President and CEO of The Impossible Institute™, a think-tank founded to make what’s not… possible! His specialization is the why and how of human behavior and thinking – our drives, our motives, the things that motivate us to buy in.

Leading one of Australia most prolific strategic and creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp and launched campaigns for companies as varied as the United Nations, Vodafone, and MTV.

His mission is to turn Impossible Thinking™ into an epidemic.