Recruitment Mentors Podcast Realities of Startup Life: Lessons Learned from a £500K First Year with Emma & Louise, Esto Search
Mar 17, 2025
Emma Lowman and Louise Garrison, co-founders of Esto Search, delve into their impressive £500k first-year journey in tech sales recruitment. They discuss the thrill and challenges of building an authentic brand while navigating emotional highs and lows. The duo highlights the importance of diversity and personal branding in recruitment, emphasizing genuine client relationships over mere skill matching. They also share valuable insights on time management, self-care, and the critical role of financial partnerships to enhance growth and well-being.
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Runway and Self-Awareness
- Back yourself and your recruitment skills; three months' runway can be enough.
- Be honest about your strengths and weaknesses as a recruiter.
Organic Point of Difference
- Esto Search's main point of difference is being female-founded in a male-dominated space.
- This organically led to placing 75% women, attracting female candidates.
Personal Branding Power
- Build your personal brand; it's what follows you throughout your career.
- Emma's first placement at Esto came from a years-old video she posted.