This Is Not Your Hobby Episode 11: Chase Profitability (Part 2): Increase Sales Without Discounting Yourself Into Oblivion
Feb 3, 2026
15:55
In part two of this two-part profitability series, Julie flips the script from cutting costs to growing sales— and, breaks down the real, sustainable ways to bring in more revenue without burning out your team, wrecking your margins, or handing out constant discounts like Halloween candy.
This episode is a tactical dive into how to drive more dollars from your taproom and your wholesale accounts using what you already have, just way more strategically.
What you’ll learn in this episode:
- How to boost check averages and revenue-per-visit without adding new customers
- Simple tweaks that turn your taproom into a hangout people actually want to come back to
- Weekly events that don’t feel stale, overdone, or phoned in
- The single best metric to track in wholesale (hint: it’s not just volume)
- Why SKU creep is quietly killing your margins—and how to fix it
- How to apply the “Moneyball” method to wholesale without a huge budget
Mentioned in this episode:
Barrel 2 Business Group Coaching Program