Connection Accepted Why nobody understands what your startup actually does | #51
Feb 10, 2026
Anthony Pieri, product marketing consultant and co-founder of Fletch PMM who’s repositioned 500+ startups. He talks about two-week positioning sprints and homepage rewrites. He explains growing almost entirely via organic LinkedIn, an open-source content approach, and why being narrowly known beats being confusing. Practical, punchy tactics for clearing up what your startup actually does.
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From Pastor To Product Marketer
- Anthony transitioned from a decade as a pastor into product marketing and content creation.
- His LinkedIn posts early on went viral and seeded Fletch PMM's initial business growth.
Prioritize Organic LinkedIn
- Rely on organic LinkedIn content rather than paid ads to drive inbound for B2B services.
- Anthony says roughly 95% of their leads still come from LinkedIn posts and organic reach.
Open Source Your Expertise
- Share your methodology publicly instead of hiding it behind a paywall to demonstrate expertise.
- People will understand the approach but often pay for the implementation work.
