Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

From 30 to 1000+ Downloads in One Day With This Simple Shift

4 snips

Jan 30, 2024

Learn how to skyrocket your podcast downloads by implementing a simple shift that took one client from 30 to over 1000+ downloads per episode in just one day. Discover the importance of strategic release days for generating more visibility and differentiation in the podcasting world.

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ANECDOTE

Client Went From 30 Downloads To 1,000+ In One Day

Courtney Elmer helped a client who'd podcasted two years at ~30–50 downloads per episode and taught a simple shift that drove 1,000+ downloads in one day.
The shift was combined with her launch and relaunch methodology that broke the show into Apple’s top 100.

INSIGHT

Differentiation Outweighs Production Quality

The biggest predictor of podcast chart success is differentiation, not production quality or effort.
Standing out and pulling the right levers to attract the right audience matters more than episode polish alone.

ADVICE

Prioritize Downloads To Influence Apple Charts

To chart in Apple Podcasts, increase downloads because it's the biggest chart driver among follows, downloads, ratings, reviews, and listen-through.
Focus launch traffic to maximize downloads and spike your show's chart signal.

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Is your podcast still bringing in fewer than 1000 downloads per episode? Do you want to start a podcast and avoid hitting the painful plateaus most podcasters hit by Episode 6?

I hate to break it to you, but waiting around to hit that 1000+ downloads-per-episode milestone is the very thing keeping your podcast stuck.

Most hosts think, “As long as I’m consistent, my show will grow in time.”

But if the average show only brings in ~2000 total downloads per year, the REAL question is: how many years are you willing to work to finally start seeing the results you want? (No wonder most hosts quit after Episode 6.)

In this episode, we’re going behind the scenes of a recent client launch to show you one surprisingly simple shift that took this client from averaging ~30 dnl/episode to over 1000+/dnl per episode in a single day (and how you can too). Hit play and let’s make your business bingeworthy.

0:03 - From 30 to 1,000+ Downloads with One Simple Shift

1:40 - Avoiding the Biggest Podcast Launch Mistake

5:41 - The Secret to Climbing Apple’s Charts

9:50 - Why Buying Downloads Is a Bad Idea

10:46 - The Surprising Timing Strategy to Increase Your Podcast’s Reach

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Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com