Italian Wine Podcast Episode 419: IWP presents "How to Get U.S. Market-Ready" with Steve Raye and the Top Ten Objections You'll Hear From...
Importers, distributors, and accounts have many reasons to say "no" to a brand.
Wine and spirit brands can avoid the automatic "no" answer, but doing a bit of homework, being prepared, and following these basic principles.
Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.
Bevology, Inc. | bevologyinc.com
How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
Italian Wine Podcast