Park Street Insider Podcast Former Campari CEO's 6 Steps for Spirits Brand Expansion— Expert Talks
Building a spirits brand in one market is hard. Building one across multiple continents, at the highest level of the industry, is a different game entirely, and few people have played it better than Matteo Fantacchiotti. A 25-year veteran of the drinks industry with senior leadership stints at Diageo and Carlsberg, Matteo briefly took the helm as CEO of Campari Group before turning his attention to a new challenge: becoming Partner and Chairman of the Board at Cygnet Distillery, where he's applying everything he's learned to building a super-premium gin brand from scratch.
In this episode, recorded live at Bar Convent Berlin, Matteo shares his six-pillar blueprint for luxury spirits brand expansion: from building sustainable brand value and prioritizing the right markets, to why the smartest brands think in cities rather than countries. We explore the hard truths around funding and resource allocation, the people decisions that make or break international growth, and why the best advice he can give any brand looking to expand is to go fewer places, and go much deeper.
Featured Guest:
Matteo Fantacchiotti, Partner and Chairman of the Board, Cygnet Distillery
Watch on YouTube:
The 6 Pillars of Luxury Spirits Brand Expansion
Mentioned in this episode:
Want to stay in the know about new episodes from the podcast? Click the link here.
Learn More About Park Street
Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.
Check out Park Street's Guide to Getting Started in the U.S. Market
Follow us for more industry insights on