The Futur with Chris Do Designing a Life That Fuels Creativity w/ Mo Said | Ep 408
104 snips
Dec 27, 2025 
In this enlightening conversation, Mo Said, founder and creative director of Mojo Supermarket, shares his journey from agency life to entrepreneurship. He discusses the importance of building an interesting life, embracing risks, and chasing curiosities to spark creativity. Mo highlights how personal misadventures create core memories and fuel innovative ideas. He emphasizes the role of structure in boosting creative output and explores the potential of AI in enhancing creativity. With stories and insights, Mo inspires listeners to pursue passions and become memorable in their work.
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Fake Brand Stunt To Tackle Vaping
- Mojo created a fake vape brand called Depression Stick to target teen mental-health concerns and spark conversation.
- The stunt forced people to ask 'what is this?' and made the public confront vaping and mental health.
Pitch Strategy Before the Gimmick
- When pitching, frame the business problem clearly before the creative to reduce fear and legal objections.
- Explain how your idea solves the problem so clients see strategic fit, not just coolness.
Present Fully And Own The Outcome
- Present the full story and craft the deck so the idea lands as the obvious choice.
- Show ownership energy, be candid about stakes, and pivot confidently when feedback kills an idea.
