Tech Disruptors Reddit COO on Gen AI Models, Ads Platform
Mar 11, 2026
Jen Wong, Reddit’s COO who leads advertising and growth, chats about Reddit’s place in the age of generative AI. She explores how large language models intersect with community-driven conversation. She discusses LLM-powered search, ad strategies tied to Reddit’s unique signals, and balancing privacy, moderation, and sustained engagement.
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Reddit Is A Critical Source Of Human Intelligence For AI
- Reddit content is a key source for AI and search because it's fresh, authentic, and broadly topical.
- Wong emphasizes there's no AI without human intelligence and Reddit is frequently cited by AI partnerships and models.
Design LLM Search To Guide Users To Communities
- Build agentic LLM search as an additive navigation layer that surfaces communities and multiple perspectives.
- Wong describes integrated search showing which communities cover a topic and guiding users to point-counterpoint threads.
LLMs Are Additive Not Cannibalistic So Far
- LLM-driven search may change behavior but hasn't cannibalized Reddit engagement; feed, search, and communities together grow the funnel.
- Wong cites quarterly user growth and rising searches (80M searching) as evidence of incremental engagement.