Can Marketing "Even Out" The Workload?

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Show Notes

We often hear people say their marketing should “even out the workload,” but can it do that?
There are peaks and valleys throughout the year. That’s just life.
It’s hard to market to make a specific time busy
Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
SCHEDULING can even out the workload, or fill in the slow times
Scheduling long-time clients for the slow times
Scheduling the next visit like a dentist does
Can you do time specific campaigns?
State fair campaign
Back-to-school campaign
Pre-trip inspections before summer and the holidays

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Lagniappe (Books, Links, Other Podcasts, etc)

Party For Two - Customers Hitting On You - Floor Crosser - Batteries and Fires