In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast.

Time Stamped Show Notes:

00:25 – How to market a consulting company
00:55 – Blogging to get more traffic
- 01:28 – Content marketing is the number-one channel for leads
01:40 – In the beginning, you need to generate revenue as quick as possible.
01:50 – Identifying your ideal clients
- 02:15 – Finding the smaller companies, and showing them how they can improve
- 03:00 – Sending that info out to multiple employees and their investors
03:50 – Do the things most people aren’t willing to do
04:00 – Using webinars once you have money coming in
04:37 – Creating a tool
05:20 – Associating yourself with the biggest brands
06:25 – Podcasting can lead to business opportunities
07:15 – Using videos to show how you analyze websites
08:15 – Specialization
- 08:30 – Find a niche for your company
09:15 – See you at our next episode!

3 Key Points:

Start with content marketing.
Do the things that most people aren’t willing to do so that you can get your foot in the door.
Offer free tools and videos to help people see the value that you are providing.

Resources Mentioned:

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