Talk ’90s to me Lads' Mags – From Loaded to GQ, how the ’90s changed media
Diving deep into all things ’90s. 1994, Loaded lands on newsstands and suddenly the tone of British magazines shifts overnight. Louder, cheekier, more irreverent than anything before. At the centre of it all is James Brown, the unlikely magazine wunderkind who rocked the world of ’90s publishing.
This week, Miranda Sawyer sits down with James, author of new fanzine Zine Age Kicks to discuss his beginnings, the swaggering influence of the NME-era music press, and how a DIY, fan-first focus shook things up across the publishing world in the ’90s. But did these lads’ mags simply wink at modern masculinity, or help market a new era of sexism dressed up as irony?
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