Episode 596: Local Service Ads + Google Analytics: The Last 2 Levers to Outshine Zillow

Local Service Ads (LSAs) and Google Analytics can look intimidating, so I saved them for the last chapter of our four-part “Google 8” mini-series. In this quick walkthrough I break down:

• Why LSAs can be gold—or a money pit.
  • How Google’s “Google-Screened” badge and review count drive call volume
  • What happens if you miss calls (and how Google silently downgrades you)
  • Real-world results: the Malibu “pet-store” fiasco vs. markets where LSAs print listings
  
  
• Connecting your site to GA4 without the tech headache.
  • The three dashboards that actually matter for agents: traffic sources, lead events, keyword paths
  • Marrying GA4 with Search Console to spot long-tail phrases you should be running ads on—or covering in neighborhood videos
  • Using those insights to decide where your next marketing dollar really belongs
  
  

I also share the exact links, setup steps, and review-building cadence my team uses (grab the Google Doc—just DM me). If you missed Parts 1-3, circle back for the full eight-tool stack.

Key takeaways
• Test LSAs small; scale only if call quality beats other lead spends
• Track every click, scroll, and form in GA4 so ad dollars follow real data
• Blend online intent (keywords) with offline presence (open houses, signs) to become the default agent in your niche

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