The Herd with Colin Cowherd Joe and Jada - Lefty Gunplay talks Kendrick Lamar, Grammy win, rehab & building Black-Latino coalition
Feb 26, 2026
A Latino rapper’s surprising Grammy win and what it meant for Black-Latino unity in LA. Growing up in gang culture, prison time, and the choice to pursue music. A candid account of entering rehab and learning to create sober. Stories about industry breakthroughs, big purchases, and plans for a new album.
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Respect Cultural Boundaries As A Latino Rapper
- Do respect cultural ownership: Lefty avoids using the N-word out of respect for Black culture while performing as a Latino artist.
- He credits Black artists for giving access to rap and stresses reciprocal respect to maintain unity.
Kendrick's Platform Created Black Brown Unity
- Kendrick giving Lefty a platform signaled genuine Black and brown unity and opened doors for Latinos in LA rap.
- Lefty frames the Grammy moment as proof that cross-cultural support is necessary for Latinos to break into mainstream rap.
When A Latino Legend Rejected Black People
- Lefty recounts a Latino legend telling him 'we don't fuck with the Black dudes' in LA, which ended their relationship and highlighted West Coast racial divides.
- The exchange convinced Lefty to reject that attitude and pursue Black-Brown unity instead.