Creating a Successful Specialty Dental Practice

All-Star Dental Academy Lead Mastery Coach Eric Vickery is joined by Dr. Jerry Gray.

Eric and Dr. Gray look at strategies for practice success.

About Dr. Gerald Gray:

Dr. Gerald Gray graduated from Univ. of Iowa College of Dentistry in 1996. He then obtained a certificate in Endodontics and a Master’s degree from Saint Louis University in 1998. Dr. Gray Started an Endodontic office from scratch in the Seattle metro area immediately upon graduation and had that office for 5 years. He then bought an existing practice in his hometown of Rochester, MN in 2003, where he continues to practice. Dr. Gray is married to wife Kerry for 33 years and they have three grown children.

About Eric Vickery:

Eric holds a degree in business administration and brings a strong business and systems approach to his consulting. His initiation into the field of dentistry was in the area of office management. He managed dental practices for over ten years and has been consulting over 250 offices nationwide since 2001.

There are two main delivery systems that he utilizes, that of monthly coaching as well as virtual or on-site seminars. Through his coaching, Eric has been able to improve offices with his practice monitoring systems. He is an expert on case acceptance, verbal skills and the DISC personality profile. He has a passion for stopping cancellations, handling patient objections and asking patients for referrals/reviews. Further, he has vast expertise in financial arrangements, third party financing and eliminating dependence on insurance.

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