Adventures in Experimentation: The importance of the voice of customer to conversion optimization - as well as to the entire business

Eden and Positive John speak about how recording your sessions with clients helps reduce the need for taking notes, how qualitative research is key to not just CRO but for all things business, and how no one likes pop-up surveys except for Positive John.

Useful resources mentioned in the episode: https://www.notion.so/User-Psych-framework-applied-on-LinkedIn-s-conversion-funnel-3bf3cdfc4aa54c2c9191f403157ed317

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com