Marketing Against The Grain AI Just Broke Marketing (And What You Need to Do Now)
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Nov 18, 2025 The discussion highlights the shift in marketing from volume to value due to AI's impact. With over 74% of new web pages featuring AI content, trust is increasingly placed in individuals rather than brands. Search behaviors are changing to prioritize AI-driven answers, while personalized advertising is becoming more granular and efficient. There's also a focus on the transformative potential of AI in email engagement and the need for better data. The hosts consider future marketing strategies, emphasizing collaboration with creators and embracing AI-driven personalization.
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Optimize For Each Assistant's Sources
- LLMs use licensed data sources differently, so citation strategies must match each assistant's data partnerships.
- Optimizing for ChatGPT differs from optimizing for Google Gemini because they rely on different source sets.
Give AI Ads Your Best Data
- Feed AI ad platforms high-quality, unique data and let them handle targeting and creative.
- Prioritize data quality because AI ad products like Google's AI Max convert better with superior inputs.
Marketing Moves To Micro-Audiences
- AI enables micro-audiences and hyper-granular campaigns, shifting away from broad firmographic segments.
- Marketing will scale many more narrowly tailored assets and messages at high volume.