Masters of Scale How design drives successful companies, with Sarah Stein Greenberg
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Aug 21, 2025 Sarah Stein Greenberg, executive director of Stanford's D School and author of 'Creative Acts for Curious People,' discusses how human-centered design fuels successful companies. She highlights strategies for improving product development and company culture through design. Greenberg shares innovative activities that enhance team creativity, explores AI's transformative potential in education and design, and illustrates design's impact on addressing systemic issues in sectors like health insurance. Her insights inspire creating meaningful solutions based on user needs.
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Use Wordless Conversations To Build Empathy
- Try the Wordless Conversation to build empathy across remote teams using timed photos.
- Convert those photos into a short video to deepen connection and shared understanding.
Build To Think With Physical Prototypes
- Build to think: use physical materials or 3D prototypes even for digital products.
- Physical making shifts cognition and surfaces different interpretations than screens alone.
Design Helps Teams Adapt Under Uncertainty
- Design training disproportionately helps teams facing high task variability adapt and learn quickly.
- Design practices prepare teams to respond creatively under uncertainty and ambiguity.
