The Manager's Playbook The Manager’s Playbook 052: Didier Morais - Music PR, Independent Artists, Storytelling & Career Strategy
In this episode of The Manager’s Playbook, I sit down with Didier Morais, PR strategist, former journalist, and founder of Vital Versatility, to break down what real public relations looks like in today’s music industry.
Didier has worked at the highest levels of music, media, and culture, navigating crisis moments, red carpets, press conferences, and long-term brand strategy for artists, executives, and entrepreneurs. But this conversation isn’t about chasing headlines. It’s about building careers.
We unpack how PR has evolved in the streaming era, why storytelling is the real currency of artist growth, and what independent artists and managers need to understand before they ever hire a publicist.
From reshaping narratives around artists like past client Meek Mill, to executing last-minute press conferences in unexpected places, managing high-pressure media environments, Didier shares what it takes to stay adaptable, calm, and strategic when the stakes are high.
We talk about PR as both offense and defense, why empathy and emotional intelligence are leadership skills, and how artists can create leverage through clarity, communication, and narrative, not noise.
If you’re trying to understand the intersection of music business, artist development, media, and strategy, this conversation will shift how you think about PR entirely.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET