Morning Brew Daily

Throwback Ads Dominate the Super Bowl & Dow hits 50,000

161 snips
Feb 9, 2026
They break down memorable Super Bowl ads, from AI spots to Mr. Rogers callbacks and polarizing stunts. The conversation covers the GLP-1 weight-loss drug scramble and regulatory pushback. They highlight a surprising cultural comeback for fiber. They also note the Dow Jones crossing the 50,000 mark and preview key business data for the week ahead.
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ANECDOTE

Coinbase Karaoke Moment Flops At Party

  • Toby Howell recounts party reactions to Coinbase's karaoke-style Super Bowl ad and the crowd booing when the logo appeared.
  • He describes the ad breaking the second-screen moment but capturing the crypto market's poor public mood.
INSIGHT

AI And Kindness Dominated Super Bowl Ads

  • Super Bowl ads leaned into AI and kindness themes, with Mr. Rogers invoked across spots.
  • Anthropic's meta-AI ad played well with online AI-fluent audiences but fell flat for general viewers, per Toby Howell.
ANECDOTE

MrBeast Riddle Stunt Tripped By Execution

  • Neil Freeman describes Salesforce's MrBeast riddle spot and its execution misstep with a near-invisible QR code.
  • He notes the idea excited online scavenger-hunt fans despite the ad's poor on-air timing.
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