We Are For Good Podcast - The Podcast for Nonprofits 554. How It's Built: The 4 Core Pillars of a Movement that Sustains Itself - Bryan Funk
Meet Bryan. He’s a community builder, marketer and movement builder🛠️ He’s sharing his experiences from Invisible Children, the team behind KONY 2012, the fastest-growing viral social justice and online fundraising campaign in the history of the internet (at the time). This digital campaign gained 100 million views in 5 days 🤯 and raised millions of dollars to support the efforts to bring warlord Joseph Kony to justice. Tune in for this How It’s Built episode that gives you the playbook for creating a powerful movement that sustains itself.
💡 Learn
- The Impact of the KONY 2012 Campaign + the Movement Surrounding It
- How It’s Built: 4 Core Pillars of a Movement that Sustains Itself
- Pro Tips + Lessons Learned
Today’s Guest
Bryan Funk, Managing Director, Modern Profit
Episode Highlights
- Bryan’s journey to where he is today (3:20)
- Bryan’s experience with Invisible Children (9:45)
- How It’s Built: 4 core pillars of a movement that sustains itself
- (14:40)
- Challenges nonprofits face when implementing grassroots strategies (23:05)
- How can we leverage this moment for our movements right now (30:00)
- Bryan’s One Good Thing: Come for the mission, but stay for the donor. (40:25)
- How to connect with Bryan (42:30)
For more information + episode details visit: weareforgood.com/episode/554.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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