In this episode, Liam sits down with Lisa Vecchio, Senior Marketing Director at leading video platform, Veed, to unpack a growing tension: almost every marketer knows video is non-negotiable, but 1 in 3 still don’t feel confident creating it.
They dig into what’s really holding teams back (skills, workflows, brand fear, creativity pressure), how AI can lower the barrier from scripting to editing, and what marketing leaders can do to build video literacy and confidence across the whole organisation.
Check out VEED.IO's 'The Ultimate Guide to Video Marketing' here: https://bit.ly/4ptgPSS
Marketing Dilemmas