Local Media HQ Instagram DMs + Chamber Events = Revenue
7 snips
May 22, 2025 John Apolinar, the founder of the Scottsdale Scoop newsletter, shares insights on growing local media through Instagram DMs and Chamber of Commerce networking. He reveals his tailored DM approach for targeting high-ticket businesses, emphasizing authentic relationship-building at events. John discusses the advantages of exclusive advertising deals and suggests launching a podcast to attract sponsors. He also highlights the importance of subscriber milestones and follow-ups to enhance sales, while stressing that human connections are essential for breaking local news.
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Use Short Instagram DMs To Start Deals
- Do DM local businesses on Instagram with very short, personalized messages that invite collaboration.
- Send 5–10 DMs daily and use them to set quick in-person meetings or get marketing contacts.
Show Up At Chamber Events And Pitch Casually
- Do attend Chamber of Commerce meetups and keep conversations casual to build trust.
- Identify target members during events and ask for a few minutes before the end to pitch in person.
Exclusivity Sells Because Scarcity Feels Premium
- Position advertising exclusivity as a feature instead of a limitation because scarcity increases appeal.
- Framing limited ad space as exclusive makes sponsors more interested.