50 Shades of Planning

New Towns: Practicalities & Placemaking

Mar 28, 2026
Hannah Loftus, placemaking director focused on vision-led delivery and early community activation. Lucy Bush, researcher on civic identity and community engagement. Jonathan Schifferes, local-government lead on housing and infrastructure-first delivery. Fionnuala Lennon, strategist for new communities and affordable housing. They discuss practical delivery, infrastructure sequencing, stewardship, vision-led governance, early community activation, and placemaking methods.
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INSIGHT

Affordable Targets Need Built In Flexibility

  • New towns must balance long-term flexibility with immediate affordability goals to remain viable.
  • Fionnuala Lennon stresses minimum affordable targets (40%) and adaptability over decades as demographics and needs evolve.
ADVICE

Deliver Social Infrastructure Early

  • Prioritise social infrastructure early alongside homes to serve high-need households.
  • Jonathan Schifferes warns that residents in urgent need require schools, GPs and services within walking distance, not years after housing delivery.
ADVICE

Win Support With Early Tangible Benefits

  • Use visible, early wins to build local political and community support.
  • Jonathan Schifferes gives Bewley Park Station as an example that delivered commuter benefits early into a 10,000-home garden community.
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