The LinkedIn™ Branding Show

LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments

Mar 5, 2026
They unpack LinkedIn’s new crackdown on automated comments and what enforcement now looks like. They highlight comment analytics and how replies can generate big impressions. Practical tactics for choosing where to comment and building visibility without creating new posts are shared. The conversation focuses on strategic, organic commenting to accelerate brand reach.
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ANECDOTE

The Hosts Met Through A Comment Conversation

  • Michelle B. Griffin and Michelle J. Raymond met through LinkedIn comments, showing comments can create real professional relationships.
  • Michelle B. Griffin shares that comments hold a special place because that's how they first connected.
INSIGHT

LinkedIn Is Actively Penalizing Automated Comments

  • LinkedIn will detect and penalize automated comments by removing them from relevant sections and limiting distribution.
  • Michelle J. Raymond cites the VP of Product Management announcement explaining removal, limited distribution outside commenter network, and severe account restrictions.
INSIGHT

LinkedIn Has A Dedicated Automation Abuse Team

  • LinkedIn has an automation abuse team actively working to prevent platform automation misuse.
  • Michelle J. Raymond learned about this team while resolving a client's unrelated issue with LinkedIn support, confirming enforcement is already underway.
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