The Sticky Business Of Scaling: From Pasar Malam To 7-Figure Corporate Gifting

Malaysia is sitting on a goldmine of natural biodiversity, yet local functional foods often suffer from a massive "trust deficit" due to adulterated products and poor branding. Tengku Ariputra decided to change that. Armed with RM5,000 crowdfunded from friends and family, he started handwriting labels and selling wild Tualang honey at local street markets.

Today, his bootstrapped brand, Honey I'm Home, has transitioned from street-selling to securing high-volume B2B corporate partnerships with heavyweights like Sunway Medical Group, Starhill, and Traders Hotel. By partnering with indigenous Orang Asli communities, such as the Batek Tribe in Taman Negara, they source 100% pure, seasonal wild honey, positioning it as a premium lifestyle superfood.

Ari joins us in the studio to discuss his street-selling hustle, the logistical nightmare of shipping a "sticky" product, and his ambitious plan to integrate clinical biotech testing to put Malaysian honey on the global map.

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