Pivoting during COVID and Mobile Acquisition with iOS 14+ w/ Leon Sasson @ Rise Science (EP14)

Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.

Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.

More highlights include:

• Developing a sleep program while in college for professional and collegiate sports teams that eventually became Rise Science.
• What their major problem was with their B2B business model and why they shifted to DTC.
• What their product prioritization framework is for growth and how they’ve optimized it.
• The importance of both qualitative and quantitation analysis for experiments.
• Their growth and marketing teams OKR framework — it’s not all about hitting a number!

Follow us and our guests:

• Leon Sasson on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Andrew S. Grove “High Output Management”
• Marty Cagan “Empowered: Ordinary People, Extraordinary Products”

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.