
Your Daily Real Estate Podcast with Tristan Ahumada Episode 517: Best Way to Compete with Zillow Using Barton's Rule
Apr 30, 2025
09:57
Want to beat Zillow at their own game? Learn the two-step strategy inspired by Rich Barton, the founder of Zillow, and how to apply it to your real estate business.
Discover how Zillow built dominance by cutting gatekeepers, owning the workflow, and becoming a one-stop consumer brand and how agents can reverse-engineer that same model:
- Break dependence on lead platforms like Google and Zillow
- Build your brand into the first place buyers and sellers go
- Own the real estate workflow with IDX, CRM, and client portals
- Launch your own hyper-local media presence
- Package post-close services to keep clients in your ecosystem
- Learn how to audit your current strategy and pivot fast
