Morning Brew Daily OpenAI Shuts Down Sora & United Wants More Premium Seating
74 snips
Mar 25, 2026 OpenAI pulls the plug on Sora as soaring costs and weak traction collide. United doubles down on premium seating to chase higher-paying travelers. CERN moves antimatter outside the lab for the first time. Plus, baseball experiments with robot-assisted umpire challenges and a quick hit of business headlines.
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Why OpenAI Shut Down Sora
- OpenAI killed Sora because viral launch buzz could not offset brutal compute costs and weak retention.
- Neil Freeman said downloads fell 45% by January, Forbes estimated $15 million daily burn, and the free app had no ads or subscription revenue.
United Is Rebuilding Planes For Premium Demand
- Airlines are redesigning cabins around premium travelers because lie-flat and extra-legroom seats generate far more revenue than standard economy.
- Toby Howell cited Newark to San Francisco fares of $423 in coach versus $5,556 in Polaris, explaining why United keeps shrinking regular seating.
Why CERN Put Antimatter On A Truck
- CERN needs to move antimatter because its own decelerator makes production easy but precise measurement difficult.
- Scientists trucked 92 antiprotons in a 2,200-pound cryogenic vacuum box, a test run toward an eventual eight-hour trip to Dusseldorf.
