Mac Power Users 809: Exploring Kagi with CEO Vladimir Prelovac
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Aug 10, 2025 
Vladimir Prelovac, CEO of Kagi and former founder of ManageWP, speaks about his mission to challenge tech giants with a user-focused search engine. He shares his journey from gaming on a Commodore 64 to creating Kagi, emphasizing a subscription model that prioritizes user satisfaction over ads. The conversation explores Kagi's innovative features like customizable searches and the Orion browser, their commitment to privacy, and the evolving landscape of AI technology in search. Prelovac invites listeners to embrace Kagi's unique, tailored approach to online searching.
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Downrank Ad-Heavy Pages To Improve Results
- Vladimir Prelovac says Kagi downranks pages with many ads and trackers.
- This simple signal removes low-quality affiliate content and improves relevance.
Privacy As A Business-Model Effect
- Vladimir Prelovac explains subscription makes user data a liability.
- Kagi does not log queries and released Privacy Pass to guarantee anonymity.
Personalize Results By Blocking Or Promoting Sites
- Vladimir Prelovac advises blocking low-quality domains and promoting preferred sites.
- One click removes a blocked domain from your Kagi results instantly.