The Game with Alex Hormozi How To Sell Services To The Ultra Wealthy | Ep 957
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Mar 31, 2026 Two business Q&A sessions tackle membership cashflow and how to package high‑ticket services for ultra‑wealthy clients. Strategies include selling annual plans upfront with exclusive physical bonuses and using two cart closes. For luxury services, advice covers switching from rigid pricing ladders to simple public numbers, adding a low annual retainer for continuity, and using small jobs to unlock bigger projects.
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Sell Annual Membership During Events
- Sell the annual membership as the primary offer during multi-day events to capture upfront cash and higher impulse purchase power in the $300–$600 range.
- After the cart closes, run a mop-up retargeting campaign offering the $27/month option but remove the high-value annual bonuses to preserve conversion incentives.
Add Exclusive Bonuses And A Physical Premium
- Create one or two annual-exclusive bonuses and test adding a tangible physical product (e.g., printer + paper) to legitimize the purchase for 45+ consumer crafters.
- Physical premiums increase willingness to buy and can justify raising the price toward $1,000 with the right bundle.
Use A Two‑Stage Cart Close Strategy
- During the mop-up campaign, retarget event viewers directly to the $27/month page but strip most bonuses so monthly remains available yet less attractive.
- Use two cart closes: first sell annual-only with bonuses, then reopen monthly with fewer bonuses.