How to Become a Successful Consultant | Interview with Carlos Cruz

In this episode of Secure and Simple Podcast, host Dejan Kosutic interviews Carlos Cruz, founder of Metanoia and ISO 9001 & ISO 14001 expert at Advisera. Carlos shares his journey in the consulting business, starting from the 1990s, and provides valuable insights on the do's and don'ts of building a successful consulting career. Learn how Carlos used writing, training, and strategic connections to grow his business, and how the consulting landscape has changed over the decades. The discussion also touches on the role of AI in consulting and offers practical advice for new consultants. Don't miss this opportunity to learn from Carlos's extensive experience in the consulting field.

Links from the episode:
- Conformio software to streamline and scale ISO 27001 implementation and maintenance for your clients: https://advisera.co/Conformio-software
- White label documentation toolkits for NIS2, DORA, ISO 27001, and other ISO standards to create all the required documents for your clients: https://advisera.co/page-all-toolkits
- Accredited Lead Auditor and Lead Implementer courses for various standards and frameworks to show your expertize to potential clients: https://advisera.co/Consultant-Courses
- Company Training Academy with numerous videos for NIS2, DORA, ISO 27001, and other frameworks to organize training and awareness programs for your client’s workforce: https://advisera.co/page-Company-Training-Account 

• (00:00) - Audio 1001 Interview Carlos Cruz
• (00:19) - Meet Carlos Cruz: A Veteran Consultant
• (01:42) - Starting a Consulting Business in the 1990s
• (03:20) - The Importance of Writing and Blogging
• (06:07) - Connecting Quality Management with Strategy
• (12:01) - Differentiation and Client Satisfaction
• (28:12) - Promoting Imperfect Competition
• (29:59) - Understanding Customer Perception
• (31:41) - Finding Your Niche as a Consultant
• (33:43) - Working with Japanese Companies
• (37:44) - Lessons from Bad Consultants
• (44:23) - The Role of Training and Auditing
• (48:25) - The Evolution of Consulting
• (51:15) - Future of Consulting with AI
• (54:34) - Top Tips for Consultants
• (58:34) - Conclusion and Resources