AI Snips
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Be Shameless About Building An Audience
- Build an audience shamelessly so you can distribute the memes and work you actually want to make.
- Nobody else will promote you long-term, so do the promotional work yourself and accept occasional cringe.
Internet Creates Peaky Winner-Take-All Tails
- The internet amplifies attention and creates a power-law distribution where extreme outcomes live in the tails.
- That shifts value to creators who can capture attention without gatekeepers.
Memes Lose Control As They Infect Minds
- Memes and cultural units spread because ideas infect hosts and lose author control as they spread.
- Great memes gain power from simplicity and independent propagation across people and contexts.


