Why is Hollywood in love with tried-and-true sequels and established franchises rather than producing original scripts? According to Wharton faculty the industry’s embrace of the sequel is an attempt to minimize its risk during an uncertain time when the motion picture business finds its usual sources of funding and revenues under pressure from the recession. ”If studio [executives] launch a movie where ... the merchandizing channels already exist they are less likely to walk into a big box office disaster which could bury them financially when they can least afford it ” says one expert.
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